I have always admired Hindi Idioms for their exact interpretation. Am sure almost all of us must have used ‘Atte Dal ka Bhav Malum Hona’ at some point
Be it elections, rising interest rates, economic stagflation or congenial business environment ….. some sectors may outperform and some may underperform. S
But what about us the ordinary men and women with not so ordinary patience, acceptance, and adaptability… life just goes on. Every month our shopping list for household expenses remain almost similar …
The Government Policies, Industrial environment, other economic parameters have zero effect on our consumption of Non-Discretionary commodities for the household. So even if there is a price rise, our consumption will continue.
Now, what about our household electronic goods ? Be it a washing machine or a microwave … we would always want to have the one with the maximum number of features. Be it a Samsung or an Apple… the latest version of mobile will be the apple of our eyes. Refrigerators are again the same story … new variations are introduced to entice the consumers to upgrade .
The Millennial generation is very brand conscious. The brand is perceived to have a quality and so anything which is branded comes for a premium. There is an increasing trend of
Today the advertisers perfectly understand and target the consumer sentiments to such an extent that it creates a demand . Not only this certain non-discreationery commodities are perceived as discretionery.
Till now, we have been talking about the expense side of our financial statements, but what about the income side of it. We as consumers with our incessant purchases have been instrumental in growing these F.M.C.G. companies. So, we also deserve a share in the sumptuous pie of FMCG Returns… and what better way than through Equity Investments.
You can purchase shares of F.M.C.G. companies directly from the secondary markets through your registered stock brokers. For investors who are not so active in the financial markets , a number of mutual funds are available which are based on the F.M.C.G. theme .
So think Fast and invest Fast in this Fast Sector of Fast Moving Consumer Goods.