Want to Benefit from Atte Dal Ka Bhav?

Atte Dal ka Bhav
Atte Dal ka Bhav

I have always admired Hindi Idioms for their exact interpretation. Am sure almost all of us must have used ‘Atte Dal ka Bhav Malum Hona’ at some point of time. FMCG Sector is all about appreciating the appreciation in Atte Daal Ka Bhav.

Be it elections, rising interest rates, economic stagflation or congenial business environment ….. some sectors may outperform and some may underperform. Some companies will plan and investment to increase their revenue and some will invest to plan a cost rationalization.

But what about us the ordinary men and women with not so ordinary patience, acceptance, and adaptability… life just goes on. Every month our shopping list for household expenses remain almost similar …

Non Discretionary Expenses
Non Discretionary Expenses

The Government Policies, Industrial environment, other economic parameters have zero effect on our consumption of Non-Discretionary commodities for the household. So even if there is a price rise, our consumption will continue.

Now, what about our household electronic goods ? Be it a washing machine or a microwave … we would always want to have the one with the maximum number of features. Be it a Samsung or an Apple… the latest version of mobile will be the apple of our eyes. Refrigerators are again the same story … new variations are introduced to entice the consumers to upgrade .

Enticing Washing Machine
Enticing Washing Machine

The Millennial generation is very brand conscious. The brand is perceived to have a quality and so anything which is branded comes for a premium. There is an increasing trend of households opting for branded products. Be it as common as sugar or atta or dal …we have brands, premium quality brands, organic brands … the list is endless.


Today the advertisers perfectly understand and target the consumer sentiments to such an extent that it creates a demand . Not only this certain non-discreationery commodities are perceived as discretionery.

The FMCG Cart
The FMCG Cart

Till now, we have been talking about the expense side of our financial statements, but what about the income side of it. We as consumers with our incessant purchases have been instrumental in growing these F.M.C.G. companies. So, we also deserve a share in the sumptuous pie of FMCG Returns… and what better way than through Equity Investments.

You can purchase shares of F.M.C.G. companies directly from the secondary markets through your registered stock brokers. For investors who are not so active in the financial markets , a number of mutual funds are available which are based on the F.M.C.G. theme .

So think Fast and invest Fast in this Fast Sector of Fast Moving Consumer Goods.

One thought on “Want to Benefit from Atte Dal Ka Bhav?

  1. Great idea to be benefited from a fast moving sector with a fast & safe way. Yes, an equity exposure & investment with a fairly long time frame in this FMCG sector can definitely reward us in the best possible manner.

    What I understand & feel about the safe investment & guaranteed return is because of its nature in the stock market. this sector is considered to be the safest sector for the investors. Moreover, it assures the guaranteed returns as people are never going to stop having bath, having shampoo, having soaps, shaving, brushing, they are never gonna stop using beauty products like lotions, cold cream & powder and the list is long, long & long. And the company is definitely going to grow & make the profit. and that way the investor is surely will be benefited by the rising share price.

    Thanks for the idea. You have given a sector. I will try to find a good company from this sector for my investment

    Regards,

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